Last week, a local CPA colleague (David) asked me to join him for lunch with one of his clients. The client is planning to build a 300 room, $40M hotel in Atlanta.
After lunch, David and I talked about how he could add more value to the relationship and begin positioning himself as a trusted business advisor (Hint: It’s about more than just tax returns!).
Four specifics of work that David could provide jumped out from this simple hotel example:
I suggested that David do some homework (at his high dollar business advisor rate, not his low dollar tax filer rate!) and come back to his client with a simple plan describing these and possibly additional ways he can provide value throughout the project.
For any enlightened CPA, the key in positioning oneself as a business advisor is to ask probing questions, lay out a simple plan, and think more broadly than just the tax returns!
Try this: Sit down with one of your clients and use our Tax Incentive Organizer to uncover possible tax incentives around a given project or goal. It’s all online and it’s free. Try it here.